In a groundbreaking move, Snap has unveiled its first-ever AI-powered video Lenses, leveraging its in-house generative video model to enhance user experience. This innovative development marks a significant step in the platform’s integration of artificial intelligence, setting it apart from competitors like Instagram and TikTok.
The Launch of AI Video Lenses
Snapchat's new AI Video Lenses are available exclusively to Snapchat Platinum subscribers, who pay $15.99 per month. The initial release includes three unique Lenses: "Raccoon," "Fox," and "Spring Flowers." These Lenses bring animated raccoons, a curious fox, and a blooming floral scene to users' Snaps, creating a more immersive and interactive experience.
How It Works
Users can access the new AI Video Lenses through the Lens carousel. Once a Lens is selected, users can capture a Snap using either the front or rear camera. The AI video is then generated and automatically saved to Memories, ready to be shared with friends or added to Stories and Spotlight. This seamless integration of AI into the familiar Lens format makes it easy for users to create engaging content.
The Technology Behind the Lenses
Snap's in-house generative video model powers these new Lenses, bringing cutting-edge AI tools directly to Snapchatters. This proprietary technology allows Snap to offer high-quality AI tools at a lower operating cost, enhancing user engagement through innovative features. The company has a long history of being a first mover in bringing advanced AR, ML, and AI tools to its community, and these new Lenses are a testament to that commitment.
Future Plans
Snap plans to introduce new AI Video Lenses every week, ensuring that users always have fresh and exciting content to explore. This continuous innovation is part of Snap's broader strategy to stay competitive in the rapidly evolving social media landscape.
Conclusion
Snap's introduction of AI Video Lenses powered by its in-house generative model is a game-changer for the platform. By seamlessly integrating AI into the familiar Lens format, Snap is enhancing user experience and setting a new standard for creativity in social media. As the company continues to innovate and expand its AI capabilities, Snapchatters can look forward to even more exciting features in the future.